Managing Director, Co-Founder

Carmen LoTurco is a seasoned professional with extensive experience in hotel operations, revenue management, and leadership roles. Currently, as the Managing Director of Dark Horse Marketing, a digital marketing agency specializing in lifestyle boutique hotels, Carmen showcases her expertise in driving success in the hospitality industry. With a remarkable 17-year tenure at Sage Hospitality Group, including roles like Senior Vice President of Human Resources and Vice President of Talent, Carmen demonstrates a deep understanding of hotel operations. Throughout her career, she has consistently excelled in leadership positions, contributing significantly to organizational culture, executive coaching, talent acquisition, and development programs.

Marketing Director, Co-Founder

With over five years of experience in digital marketing for lifestyle hospitality. As co-founder of Dark Horse Marketing, a boutique digital marketing agency my focus is on driving innovative digital strategies, enhancing brand recognition, and optimizing revenue for boutique lifestyle hotels. As the Digital Marketing Director I bring a unique blend of industry expertise and innovative strategies to shape the digital landscape of the hospitality realm. Throughout my career, I have consistently delivered results, contributing to increased online bookings and heightened brand presence, resulting in organic growth in web traffic and revenue.

Videography & Photography

Sydney Conrad is a highly skilled professional photographer and videographer, serving as a valued partner to Dark Horse Marketing. Specializing in property and lifestyle photography, Sydney brings a unique artistic perspective to showcase the essence of boutique hotels. Her keen eye for detail and creative prowess contribute significantly to the success and aesthetic appeal of Dark Horse Marketing's projects, elevating the visual representation of properties and lifestyle brands.

Business Development

Meet Abigail Chelico, our sales & business development dynamo at Dark Horse Marketing. Armed with a fresh perspective, a bachelor’s degree, and a whole lot of hustle, Abigail brings a sharp eye for opportunity and a natural knack for connecting with people. She’s passionate about helping independent brands grow smarter and stronger—and she’s not afraid to shake things up along the way. When she’s not building partnerships or spotting the next big lead, you’ll find her diving into the latest marketing trends or exploring new corners of the digital world. Young, driven, and ready to make waves—Abigail’s just getting started.

Content Marketing

Say hello to Mikayla Smith, our rising star intern who’s about to toss her high school graduation cap—and she’s already making big moves in the marketing world. With a natural curiosity and a serious passion for the creative process, Mikayla’s been diving into all things content, strategy, and storytelling with the energy of someone who was born to do this. Whether she’s brainstorming fresh ideas or learning the ropes of campaign planning, she brings a spark of creativity (and a killer eye for detail) to the Dark Horse team. Future marketing pro in the making? No doubt about it. Watch this space.